Who’s afraid? SolumMedia in an effort to develop original marketing campaigns for its clients, has developed a unique bid for PSA + PA, creating a web comic and a platform where citizens can claim the current situation of Jerez de la Frontera.

Recently, in one of our post, Title · Politics · Crowdsourcing and we talked about the possibilities of crowdsourcing, or whatever it is, the generation of ideas and knowledge in a collaborative way, available to any entity to develop their strategies.

When we are required to advise on the political marketing strategy for the forthcoming municipal elections, we began a research and finding information to determine the best strategy for transmitting the differential values ??of the political party, in a context where erosion of the political class is full, and the credibility and appeal that it awakens in society through one of its worst moments.

The criteria to be met by the strategy should be projected through various means and media through which would run the party’s message, but above all, we had the challenge of how to achieve viral visibility and party’s message, meanwhile message politicized, with adverse environmental conditions we mentioned earlier.

In these circumstances, an item needed to draw the attention on the draft party, to serve as a dynamic marketing strategy to follow, leading to viral, according to the criteria of creativity and relevance of content, and serve as a hook for younger voter base, through which it seeks to achieve a multiplier effect of the political message.

In the following presentation you will see in greater detail throughout the development carried out for this campaign.

LINK: www.contralacoza.com